Conversion Rate Optimization
Conversion rate optimization (CRO) is essential for maximizing website performance. It involves systematically testing and refining key elements like CTA buttons, content, design, and forms-filing to increase the percentage of visitors who complete desired actions. At Tech Prastish, our CRO specialists excel to achieve this through detailed research, strategic planning, and ongoing UX experimentation to boost your revenue by turning visitors into customers.
2008
Established
16
Years of Experience
28+
Serving clients in 28 countries
1850+
clients globally
150+
Professionals Team
03
Offices in Mohali, Pune and Abbotsford
14
Years average experience of leadership team
3.3M+
Recorded Hours servedConversion Rate Optimization Services
Conversion Strategy
We use advanced analytics tools to analyze your website, starting by understanding your goals and desired user interactions. Our comprehensive approach optimizes user journeys, identifies top-performing pages, and surpasses competitors. We’ll collaborate with you to create a detailed CRO strategy and implementation roadmap, optimizing your entire site and individual pages to enhance user engagement at every touchpoint. Our CRO consultants will propose and test meaningful changes to improve conversion rates. By tracking goals against real-world usage, we recommend and implement incremental improvements that drive significant revenue growth.
CRO Consulting Services
At Tech Prastish, our CRO consulting services include a thorough audit to analyze and test key factors that turn browsers into buyers. We assess user experience at every touchpoint, including mobile-friendliness, website speed, accessibility, and real-user behavior, to enhance the customer journey. Our detailed report outlines the necessary changes and progress to improve your digital experience, boosting leads, sales, and retention.
Conversion-focused Content and Design
We are dedicated to continuous learning and research to discover innovative solutions. Our skilled team excels in crafting compelling content and user-focused designs. Through rigorous A/B testing, we fine-tune content to engage your target audience effectively. Our expert UX/UI designers create seamless, visually striking experiences for websites, apps, and desktop applications. Whether you aim to boost online store conversions or enhance the usability of a complex SaaS product, we provide conversion-focused content and attractive designs aligned with your brand. We also specialize in optimizing landing pages to ensure smooth user journeys and drive conversions.
Advanced CRO Testing
Our expert CRO consultants and technicians conduct both A/B and multivariate testing to identify the best combinations of design, content, and usability. A/B testing provides data-driven insights by comparing traffic between different page versions, while multivariate testing evaluates multiple elements to determine their impact on visitor interactions. We use the insights from these tests to execute the most effective strategies that resonate with your audience and drive conversions.
Landing Page Optimization
Conversion rate optimization (CRO) involves creating and optimizing landing pages for a seamless user experience and encouraging more visitors to take desired actions. We focus on persuasive content and intuitive design to guide users smoothly through the conversion funnel, boosting engagement and conversion rates. We also tailor CRO strategies for mobile audiences, crafting exclusive mobile content and ensuring optimized landing pages for enhanced visibility and engagement.
CRO Audit
At Tech Prastish, our conversion rate optimization experts perform a comprehensive CRO audit using heat maps, Google Analytics, and other tools to analyze your website’s interactions. We begin with bespoke market research and competitive analysis, then delve into your analytics, user behavior, and technical environment to grasp your prospect’s needs. We work on every stage of your sales funnel, from search intent to landing page design and content creation to enhance calls to action and other site elements to improve conversions rate.
Google Analytics
Tech Prastish’s CRO consultants use Google Analytics to track key metrics like traffic, bounce rate, page views, and session duration. Our real-time reports provide in-depth insights into user behavior and website performance, helping you enhance your CRO and SEO efforts to boost conversion rates.
Heat Maps Testing
Heat maps visually represent user engagement and interactions on your website. Our CRO experts use them to identify which site elements attract or lose attention while users navigate through the website. Based on heat map results, we make appropriate changes to your call-to-action buttons, graphics, content, layout, and other elements to minimize distractions and enhance user focus.
Website Design and Development
Website design is crucial for improving conversion rates by optimizing key elements like CTA button placement and others that can lower bounce rates and increase website conversion rates. Our CRO consultants apply best practices in web design and development to enhance site functionality, accessibility, and usability, focusing on effective landing page optimization.
Search Engine Optimization (SEO)
To establish a data-driven foundation and generate leads, our CRO consultants collaborate closely with SEO experts. We aim to reduce attrition and enhance your website and conversion funnel through a blend of integrated SEO and conversion optimization. This involves split testing elements such as CTA buttons, page content, and keyword targeting. We track user behavior, prioritize a positive website experience, and focus on improving ROI and scalability.
User Behavior Analytics
We design personalized landing pages tailored to user behavior, enhancing your understanding of marketing needs and boosting conversions. By analyzing browsing and purchase patterns, we implement advanced tracking codes to identify user trends to attract and convert both new and returning visitors. We also compare conversion rates between different campaigns to support your strategy planning and decision-making.
ADA Website Compliance
Americans with Disabilities Act (ADA) compliance is essential for attracting more customers and ensuring equal access to your website. Our ADA compliance tool includes features like seizure-safe profiles, keyboard navigation, support for blind users, and orientation adjustments. We ensure all elements of your site, from call-to-action buttons to content, meet ADA standards, protecting your brand from lawsuits and enhancing the user experience for individuals with disabilities.
Content Writing
Our conversion rate experts collaborate with content specialists and online marketing professionals, to create data-driven content to boost online engagement and conversions. We ensure your content is persuasive and drives users to take action.
Conversion Funnel Analysis and Optimization
Our CRO experts use funnel analysis to map the user journey from conversion entry, to identifying weaknesses and opportunities for improvement. This helps us to pinpoint weaknesses in your conversion process identify opportunities to drive higher conversions and achieve your goals more effectively.
Mobile Optimization
At Tech Prastish, our CRO experts create user-friendly, functional, and appealing mobile experiences to boost conversion rates. Mobile optimization ensures your website or platform is tailored for mobile devices, enhancing user journeys and driving higher conversions.
Site Speed Optimization
Website load time is a fundamental element that can affect your CRO. We employ advanced techniques including caching, image optimization, and content delivery network (CDN) integration. These strategies work together to enhance performance, reduce latency, and ensure a smoother, faster browsing experience for your visitors.
Segmentation and Personalization
At our CRO firm, we specialize in customizing your content and offerings to target specific user segments for more precise marketing. By leveraging data, we deliver personalized experiences that cater to different user groups. Effective implementation of these strategies can significantly boost engagement, drive higher conversion rates, and foster greater customer loyalty.
Development Services Offerings for Conversion Rate Optimization
Conversion Rate Optimization (CRO) Developer
At Tech Prastish, our developers concentrate on the technical enhancements needed to boost the rate at which visitors complete desired actions, such as making a purchase or subscribing to a newsletter. We utilize A/B testing to analyze user behavior, evaluate different designs, and compare …the performance of various versions of your web pages. Our conversion rate optimization efforts focus on ensuring fast load times and seamless interactions, which help reduce bounce rates and improve overall user satisfaction. Read More
Solution Development Company
As a leading solution development company, we offer a comprehensive range of services designed to maximize your conversion potential. Our team blends expertise in analytics, design, and development to offer strategic consultations that pinpoint areas for improvement. … We create tailored optimization plans to address your specific challenges and goals, delivering comprehensive CRO services that cover every aspect of the process. This approach ensures substantial enhancements in your conversion rates. Read More
Outsourced Conversion Rate Optimization (CRO) Development
Our outsourced CRO services include evaluating your website or application to uncover optimization opportunities, implementing changes based on best practices, conducting thorough testing to assess their impact on conversion rates, and providing ongoing support to adapt to evolving trends … and ensure continuous improvement. By partnering with Tech Prastish, you gain access to top-tier CRO professionals who work seamlessly with your existing team to boost your digital performance. Read MoreOur Industry Experience
We have extensive experience working with various industries, including:
Construction
Waste Management
Travel and Hospitality
Retail and eCommerce
Food and Beverages
Software
Education
Real Estate
Business Consulting
Health and Fitness
Media and Entertainment
Our Technical Services for Conversion Rate Optimization (CRO) Development
At Tech Prastish, we provide a range of specialized technical services designed to maximize your conversion rates and elevate your online presence. Our comprehensive technical CRO solutions focus on optimizing every aspect of your digital presence, ensuring an outstanding experience for your customers and increasing their likelihood of taking action.
Bounce Rate
Identifying and addressing the factors responsible for increasing the bounce rate and rectifying it to boost user engagement and encourage more meaningful interactions.
Comprehensive Competitor Analysis
Our CRO services allow us to refine your content and design with adaptive strategies, ensuring your site stands out in the dynamic digital landscape.
Click-through Rate (CTR)
Click-through rate (CTR) evaluates the effectiveness of your keywords and CRO marketing campaigns, aiding in the assessment and improvement of user attraction, engagement, and conversion rates.
Pages Per Visit
Tracking the average number of web pages viewed by a specific audience segment during their visit helps to analyze user engagement and the effectiveness of your site in delivering valuable and relevant information.
Page Load Time
It is important to optimize page load times and prioritize user experience (UX) in your web design to enhance user satisfaction and increase the chances of retaining visitors and driving conversions.
Return On Investment (ROI)
By assessing your business’s return on investment (ROI), you can analyze the impact of your conversion rate efforts on financial performance to maximize profitability and achieve better results.
Lead Generation
Effective conversion rate marketing campaigns can turn leads into customers, boosting conversion rates and driving sustainable revenue growth. Optimizing your marketing efforts enhances lead quality and increases the chances of converting prospects into loyal customers.
Website Traffic
Analyzing patterns in website traffic to find critical areas for improvement in your conversion optimization strategy to make data-driven adjustments that boost your site’s effectiveness in converting visitors into customers.
Exit Rate
Monitoring exit rates help identify pages needing optimization to keep visitors engaged and advance them through the conversion funnel to reduce unwanted exits and enhance overall site effectiveness.
Cost Per Conversion (CPC)
By refining conversion strategies and increasing customer engagement, can reduce your cost per click (CPC) and improve the efficiency of customer acquisition.
Tailored Solutions for Every Business Category
Start-ups: We provide innovative and agile solutions to help you launch and grow your business.
Scaleups: Our scalable and robust technologies support your expanding operations.
Enterprises: We offer comprehensive and sophisticated systems to manage large-scale operations efficiently
Why Choose Conversion Rate Optimization (CRO)?
Make Data-Driven Decisions
CRO allows you to understand your customer behavior and identify specific website elements you need to optimize in your landing page to obtain your objectives and reach your maximum potential.
Customer-Centric Approach
Conversion optimization services focus on enhancing user experience by identifying pain points and potential issues, balancing the needs of both users and search engines.
Improve Marketing Results
Conversion optimization services provide access to user behavior analytics tools and advanced CRO software, streamlining information gathering and analysis to craft effective marketing strategies that capture the audience’s attention and increase sales
Outpace the Competition
Conversion optimization maximizes your marketing efforts and works hand-in-hand with SEO to increase your organic traffic, leads, and website conversions.
Conversion Funnel Optimization
CRO experts use advanced tools like funnel analysis and user segmentation for real-time monitoring, ensuring maximum user engagement and quick adaptation to emerging trends and opportunities.
Mobile Optimization
To capture the vast mobile audience optimizing the landing pages meticulously for mobile devices, delivering a seamless and user-friendly experience.
Tech Stack for Conversion Rate Optimization (CRO) Development
At Tech Prastish, we utilize a comprehensive and cutting-edge tech stack to deliver high-quality CRO development services. Our tech stack ensures that your applications are robust, scalable, secure, and efficient.
Programming Languages: JavaScript, Python, PHP, SQL
Frameworks: React, Vue.js, Angular
Database Management: MySQL, PostgreSQL, MongoDB
Version Control: Git
APIs: RESTful API, GraphQL, Google Analytics API, Stripe API, Facebook
Libraries:: Jetpack Compose, Android KTX, Kotlin Multiplatform, KMM, Anko, Multi-OS Engine, libktx
Front-end Technologies: HTML5, CSS3, SASS
Development Tools: Visual Studio Code, Webpack
Testing and Debugging: Selenium, Jest, Google Lighthouse
CI/CD: Jenkins, GitLab CI/CD
Cloud Services: AWS, Google Cloud, Microsoft Azure
DevOps: Docker, Kubernetes, Vagrant
Content Management Systems (CMS): WordPress
Project Management Tools: JIRA, Trello, Asana
Conversion Rate Optimization (CRO) development with advanced tech stack
Tech Prastish ensures you get top-tier CRO solutions integrated with the latest smart technologies.
AI/ML Integration
We integrate your conversion rate optimization (CRO) projects with cutting-edge AI and machine learning technologies, allowing you to manage your application’s multichannel flow effortlessly. This integration reduces time spent analyzing market trends and facilitates easier custom development with CRO, empowering your business with a robust strategy.
Intelligent Data Analytics
We seamlessly integrate data analytics into your CRO solutions to provide valuable insights. By utilizing historical data, intelligent analytics enhance your solutions with new trends, enabling your business to benefit from the latest market developments. Our intelligent analytics tools ensure your web presence is continuously upgraded.
Smart Process Automation
Our conversion rate optimization (CRO) development services incorporate automation to streamline business operations. This significantly reduces costs and overheads, helping in efficient strategy-making and ensuring your business processes are optimized for success.Our Conversion Rate Optimization (CRO) Development Process
At Tech Prastish, we follow a meticulous development process, from comprehensive requirement assessment and strategic planning to detailed design, rigorous testing, and seamless deployment. Our structured approach ensures the delivery of robust, secure, and user-friendly applications tailored to your business needs.
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1. Requirement Assessment
We start by deeply understanding your vision. By examining your business objectives, market trends, and target audience, we develop a bespoke strategy designed for success.
Activities:
- Analysis of client objectives and needs
- Market and user research
- Evaluation of technology stack
Deliverables:
- Comprehensive Requirements Gathering Report
- Detailed Market Analysis Summary
- Thorough Technology Assessment Reporte.
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2. Agreement on Engagement
We establish a foundation of trust and cooperation. This phase involves agreeing on the scope, methodologies, and deliverables, setting the stage for a transparent and productive partnership.
Activities:
- Defining and agreeing on the project scope
- Establishing communication channels
- Planning resources and timeline
Deliverables:
- Project Scope Document
- Comprehensive Communication Plan
- Detailed Project Schedule
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3. Design & Development
Our team works diligently to create highly responsive and user-friendly applications. We ensure that our solutions align perfectly with your vision and meet all requirements.
Activities:
- UX/UI design and prototyping
- Frontend and backend development
- Integration of APIs and systems
Deliverables:
- Design Wireframes and Prototypes
- Fully Functional Application
- Integrated System Interfaces
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4.Testing & Quality Assurance
We guarantee optimal performance and security through rigorous testing protocols, ensuring your application is robust, secure, and ready to meet user demands.
Activities:
- Cross-browser and device testing
- Security and load testing
- Code review and optimization
Deliverables:
- Compatibility Report
- Security and Performance Reports
- Optimized, Bug-Free Code
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5.Delivery & Support
We launch your application with confidence and provide continuous support. Our services ensure smooth deployment and ongoing maintenance to keep your application updated and relevant.
Activities:
- Deployment to production servers
- User training and documentation
- Ongoing maintenance and updates
Deliverables:
- Deployed Application
- Training Materials and Guides
- Regular Update and Support Logs
The Trust
From Clients
We hired Tech Prastish Software Solutions to design and create our website. We found them thoroughly professional and they did an exceptional job with creating our website. Their designer was prompt with his responses and we would rate his technical skills, a solid A and he incorporated everything we wanted in the website and completed the job in time. We would highly recommend him as a website designer.
Tech Prastish Software Solutions has transformed our travel and hospitality business with innovative technology, streamlining bookings, enhancing our website, and boosting our online presence. Their custom software has improved efficiency and customer satisfaction. We highly recommend their exceptional service and commitment to excellence.
Tech Prastish Software Solutions has revolutionized our travel and hospitality business. Their expertise in tailored software solutions has significantly enhanced our operational efficiency and customer experience. We are thrilled with the results and highly recommend Tech Prastish to any business in the travel and hospitality sector looking to innovate and improve their services.
Showcase
pier63
Pier 63 strives to revolutionize retail for the social media age. We meet our customers where they already spend time—online, and make buying fun in the process. Our vision is to become the most social, interactive e-commerce destination, combining the thrill of discovery and community with the convenience of online shopping. We hope you will agree that this new model of e-commerce is a fun and revolutionary change to online shopping.
Our Engagement Models for Your Needs
Fixed Price Model: Ideal for well-defined projects with clear requirements and timelines, offering a predictable budget and deliverables.
Monthly Retainer Engagement Model: Perfect for ongoing projects with consistent work and collaboration, providing a dedicated team for your needs.
Time & Material (T&M) Engagement Model: Suitable for projects where scope and specifications are evolving, allowing for flexibility and dynamic adjustments.
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